PRESENTATIONS/SPEECHES

Looking to source a professional speaker? Bay Communications’ President Susan Baka is considered one of Canada’s top authorities on entrepreneurship and small business, especially for women, and writes and speaks regularly in Canada and internationally on the following topics:

Marketing Topics:

• Marketing Powerboost on a Shoestring Budget - There are many ways to market products or services beyond traditional advertising, which can be one of the more expensive approaches. Marketing should be a continual effort of communication to both clients and prospects. Establishing a brand and maintaining it will reinforce a business at every turn and with every action. Susan outlines sure-fire strategies to help small businesses market with impact without breaking the bank.
  
  
• How to Hone and Leverage Your Brand - The biggest misconception about branding is that it is simply a logo. In reality, branding is so much more: it is the whole perception of a business, with a logo just a symbol of that perception. In this session, Susan explains what branding really is, why it is important – and how any company, regardless of size, can and should use branding to effectively boost marketing.

• Website Rules of Attraction: Secrets to Keep Them Coming Back - A good Web site can leverage marketing and sales success head and shoulders above the competition. It’s a way to powerfully showcase products/services to both existing and potential customers and facilitate ongoing two-way communication with the most important target group. Through “before and after” web revamp images, practical tips and how-to’s, Susan illustrates how to maintain the value of that significant up-front investment.
  
  
• Web Success Drivers - We hear a lot these days about tips, tricks and tactics to increase traffic to Web sites through search engines – but no matter what strategies are used, they will be successful only if the content of a site works for both its visitors and the search engine marketing approaches used. Susan provides practical advice and how-to’s to help determine the right balance between compelling content and search engine appeal.

• Expanding Globally: Where to Begin - Exporting can seem daunting to first-timers. In this session, Susan shares valuable and practical tips and outlines the many resources available to potential exporters and how to tap into them.
  
  
• From First Dance to the Global Stage: Building Strategic Partnerships across Borders – In this practical session, Susan outlines the benefits of being part of an international network, shares the most effective networking techniques for building relationships and demonstrates how to take that networking a step further to establish strategic alliances with others, domestically or beyond borders, to boost business.

• What if Emily Post was Japanese? How to Become Culturally Savvy - Doing business internationally requires a sensitivity to cultural differences that can have a tremendous impact on success. Even though the differences between some cultures may seem small, it is important to recognize the subtle differences that can enhance or thwart the development of business relationships. In this session, Susan will outline the cultural differences in seemingly similar English-speaking countries and those that do business in English and share strategies on forming successful partnerships.
  

• The Best Kept Secrets for Women Entrepreneurs - Women's entrepreneurship has tripled over the last 20 years. 47% of small and medium-sized enterprises (SME's) in Canada have at least one female owner; women hold majority ownership in 18%, and future indications show higher and higher numbers still. Whether women are planning to start their own businesses or are already established and want to grow, there’s a host of free resources and support geared specifically to help women business owners, one of the fastest growing segments of the Canadian economy. Through inspiring case histories of dynamic and successful women entrepreneurs, Susan highlights these resources in this presentation for women entrepreneur audiences.

• Global Markets: Good Enough for Men but Made for Women - Hear the motivations, strategies and inspirations of Canadian women entrepreneurs who’ve taken the leap onto the international stage. Susan has interviewed hundreds of women business owners and, in this presentation, reveals the 10 keys to success for expanding globally. Susan also recommends some unique resources for women entrepreneurs, developed in Canada, but with tips and strategies that transcend borders.

• Behind Every Successful Business Owner Stands a Mentor – Women have discovered that mentoring brings great and unexpected rewards – for both mentors and their protégées. Through case histories, Susan discusses the how’s and why’s of mentoring, the many different types of mentoring programs and methods, the benefits women have reaped, and how to get involved in mentoring programs. She also provides practical how to’s and tips on creating a mutually-beneficial mentoring relationship.

Call us to book Susan Baka for your next event.