About Us
about us

About Us

Why market to women?
Here’s the answer
Bay has the expertise.

About us

Company Overview
A boutique firm, Bay is a provider of business communication and information services, including business writing and publishing, Web site content development and marketing services . We specialize in launching or repositioning newsletters and Web sites and providing ongoing content and services. Our clients range from business associations to blue-chip companies and government departments, nationally and internationally.

One of our areas of expertise is producing marketing and communication materials for companies and organizations targeting women entrepreneurs.  Active in the women entrepreneurial community, owner Susan Baka has an unparalleled network of national and international contacts.  Bay has launched and produced numerous newsletters and Web sites for financial institutions, government departments and associations targeting women entrepreneurs.

Beyond this, our subject expertise extends to real estate, law, human resources, workplace health and safety, trade, tourism, public policy, computer forensics and small business.

Bay Communications & Marketing has been qualified as a Women Business Enterprise (WBE) by WEConnect Canada, the Canadian entity that certifies firms that are majority owned, managed and controlled by women and connects them with the growing global demand from corporations and the public sector for diverse and innovative suppliers.

When you tap into Bay, here is what you can expect:

  • Instinctive communication with our clients and their target audiences.
    • We know how to get to the core of your unique selling proposition and showcase your message or expertise powerfully.
    • Your most complex messages can be simple and clear when well written in a point of view that delivers the results you seek.
  • Professional credentials and approach
    • You can trust us to represent you professionally - whether we are interviewing a shop-floor employee, the chairman of the board or even your customers for the stories and copy we write.
  • Professional, expertly-crafted marketing vehicles
    • Whether an article, newsletter, brochure or Website, you’ll end up with an innovative and substantive marketing message that has a longer shelf-life and far more impact with your target audiences than a traditional ‘in-your-face’ marketing approach.  
  • Impeccable attention to detail.
    • It doesn’t get published until all the i’s are dotted, the t’s crossed, and the facts checked and verified.
  • Getting it done on time.
    • We meet deadlines. Period.
  • Extensive networks of business, communication and marketing experts.
    • Whatever your communications, marketing or business need or challenge, you tap into a whole world of expertise through our vast network of suppliers, partners, clients and organizations. If we can’t do it, we know who best can.
Our Promise to You
We listen very well so that we clearly understand your business, unique selling proposition and objectives. Our philosophy is to provide you with professional, substantive and creative services that best showcase your expertise. We always deliver what we promise…on time and on budget…and we always share our knowledge and contacts to give you an extra edge. 


“On behalf of the Toronto Lawyers Association, I wish to thank you for all your hard work and for your great assistance to us in developing our new brand, helping us to increase our membership and positioning the TLA for the 21st century.”
- Paul Tushinski, Past President, Toronto Lawyers Association, Toronto, Ontario

“The profiles look great! You did a wonderful job capturing the essence of our business. Thank you very much!”
- Angel Tang, Associate Advisor, RBC Dominion Securities Inc, Toronto, Ontario

“Great job on the article. You have a real talent for writing that converts my words into smooth expression. I really appreciate that.”
- Yvonne Tollens, President, ComputerAid Professional Services Ltd., Okotoks, Alberta


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